Best Western Launches New Hotel Brand

Best Western has launched a new prototype called Vib, targeting the millennial traveler. Short for vibrant, the new brand meets the needs of the growing number of travelers looking for a value-oriented, chic, technologically advanced, contemporary hotel experience. Designed by EDI, Vib is a developer’s dream, with a design-forward concept and minimal footprint, cost effective to build, efficient to operate and value engineered to be one of the industry's most profitable business models. 

The international prototype has a minimal 9,000 SF urban footprint, 100 value engineered guestrooms in 4 guest stories, plus a double-height, open plan lobby with multiple functions, including a bar, a branded coffee bar, gaming pods, and areas for every type of guest mood. The contemplative guest can visit the “zen zone” on the mezzanine level, or the social guest can grab a drink at the bar and sit outside to interact with the hustle and bustle of the city.

The first project is scheduled for construction in 2015 with an expected completion date in 2016.

Learn more about the design process and new product here: Vib

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